Proov.ai reads live odds, stats and momentum, and turns key moments into personalised prompts that lift engagement and bets placed — built for operators.
Most engagement tools today just forward the same raw feed every operator already has — a score, a card, a final whistle. No insight. No timing. No idea who's on the other end. Players learn to ignore it, then switch it off.
Anyone can plug an LLM into a score feed. Proov.ai's models run on years of match history and live events that reach us before they reach most operators — so the insight is ready while the moment is still live.
Results, odds movements, in-play events and team form going back years — the context behind every “21 of their last 24”.
Our live data lands ahead of typical operator feeds. That head start is the window where a message still matters.
Models anticipate what comes next, not just what just happened.
Keeps players engaged across matches, not just the one they came for.
Every insight deep-links to a pre-filled bet slip.
Proven in production with sportsbook operators in LATAM, through the World Cup. A sophisticated back office behind a UX operators actually like.
The full tournament on real traffic. What it proved: stickiness — users stayed engaged throughout the match.
The agent embedded on media and affiliate sites, deep-linking to the operator with full attribution.
In a live test against a control group, players who saw Proov.ai insights were 28% to 75% more likely to bet on the markets we promoted.
A 30-minute walkthrough for CRM, product and retention teams: the agent, smart notifications and the back office, on your leagues.
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